Motion logo for cúpla focal with a changing strap line.
A promotional video for cúpla focal, showing two customers with contrasting standards of Irish ordering a coffee. The aim of the video is to emphasise the fact that any standard of Irish is accepted and encouraged as cúpla focal's goal is to simply get people speaking the language again, whether it's fluent Irish or just a few phrases.
Users can find businesses that offer their services through Irish on the cúpla focal app. It can be used through English or Irish by simply changing the language on the slider button in the top right corner. The participating places can be found through a list or a map version.
The phrase of the day is a pop up page that changes everyday to encourage users to improve on their Irish.
The different poster types aimed at customers, showing them examples of where they can go and what they can say. They also emphasise the fact that they don't need perfect Irish to get involved.
Printed ephemera found in the welcome box (image 3). Businesses that are newly signed up to cúpla focal will receive lanyards that identify them as Irish speakers, stickers, wobble signs for the window or shop entry and more including t-shirts and prompt signs (seen below).